Our challenge
GN Hearing was in the process of rebranding their entire assortment of products and labels, in this case GN Resound. To re-establish the philosophy behind the label and to sustain the values and brand identities of the company, GN Hearing invited their sales and marketing employees from all over the world to a large conference here in Denmark.
For this event, a live interaction element to supplement the existing visual presentations was needed. We introduced the idea of a user-defined application that the participants could use to share pictures and ideas from the event. The content was shown in real-time on a big screen via cloud hosting.