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KJV A/S

Targeted and data-driven advertising that boosts sales of specialized tools and industrial solutions via Google Ads.

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Our challenge

KJV A/S is one of Denmark's leading suppliers of tools, machinery, and technical solutions for the industry – with over 50 years of experience and a strong focus on quality and professionalism.

KJV's assortment spans broadly, and the target audience includes both large manufacturing companies and smaller workshops. With an ambitious approach to both service and assortment, the next step was to strengthen their digital presence – especially within paid advertising.

Our task was clear: We were to develop and execute a targeted Google Ads strategy that not only created traffic – but real sales and qualified leads. With a large and technically complex product catalog, there was a need for structure, data-driven decisions, and continuous optimization of the campaigns.

KJV A/S - Wacky Studio

When Technical Expertise Meets Data-Driven Advertising with Results

Our approach

Our goal was to develop an advertising strategy that supports the technical expertise and industry insight KJV A/S is known for. We wanted to create a clear and targeted ad setup that bridges complex products and the customers seeking them.

From the start, we focused on simplicity and precision – in the choice of keywords, ad messages, and campaign structure. The result is a scalable solution that communicates KJV's strengths and differentiates them in a competitive industry.

KJV A/S - Wacky Studio
KJV A/S - Wacky Studio

The solution

We designed a simple and modern ad setup focused on clear messages and precise keywords – in line with KJV's visual identity and technical profile. Their extensive product knowledge and broad assortment were communicated through clear campaigns and structured ad groups with high relevance.

The setup was created directly in Google Ads and is built in modules, making it easy to adjust, add new campaigns, and scale as the business develops.

To monitor performance, we set up a Google Looker Studio dashboard with real-time reporting, providing KJV with a full overview of traffic, conversions, and ad effectiveness – all in one place.

The platform is set up with continuous optimization and performance tracking – and it can all be easily maintained and further developed without starting over.

The overall technological approach in the project includes: Google Ads, Google Tag Manager, Google Analytics 4, Google Looker Studio.

KJV A/S - Wacky Studio

Our conclusion

We have developed a scalable and results-oriented ad setup that reflects KJV's technical expertise and broad product range. The strategy is based on precise targeting, sharp messaging, and continuous optimization in Google Ads.

The setup is modular and future-proof, allowing new campaigns to be easily added and adjusted without compromising performance. The focus is on driving qualified traffic and conversions – whether for niche products or broader campaigns.

All results are visualized in a tailored dashboard in Google Looker Studio, where sales data, clicks, and conversions can be tracked in real-time – forming the basis for continuous improvements.

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