Our challenge

Multimontøren has many years of experience and expertise moving machinery and factories, as well as offering service and maintenance. Through the years, the company has built up a reputation for service-mindedness and putting out quality work.

The challenge was not only creating a visual design line which supports their professionalism and great know-how, but also to ensure that the company sets itself apart of the competition.

Rather than focusing on technology or size, we chose to work with social values and relations. The storytelling centered around the human aspect and focused on good relationships and respect for the craftsmanship.

Our approach

Our goal was to develop a brand, which supported the successful relationships and the great know-how that had developed throughout the years.

We began the brand exploration by making a modern and smooth logo design, which was to become to center of the design line and the visual expression. The simple look, the clean color palette, and a modern but subtle typeface with visual and broad appeal.

The solution