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Næsbyhoved Skov

Tailor-made website, online shop and packaging system for take away, developed in Laravel and Vue.js

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Our challenge

The old restaurant got a new lease holder, Morten Hansen, and this sparked a radical turnaround. Through the years, the proud traditions had been honored and classical gastronomy was guaranteed. An old-timey oasis within a busy city with its own beauty and popularity among the older generation.

Sadly, time was running out for the old establishment. With a dwindling revenue and an older generation decreasing in size, renewal was desperately needed.

Our challenge was crystal clear: A new and digitized version of the old restaurant was needed.

Næsbyhoved Skov branding - Wacky Studio

A strong digital platform, deeply rooted in the old and traditional realm.

Our approach

Our goal was to combine the old and traditional with the new and modern. To create a brand in close collaboration with the new lease holder and add a breath of fresh air to Restaurant Næsbyhoved Skov, all the while showing deference and respecting its more than 100-year-old history.

Storytelling is how you weave the tale, create relations, and savor the food experience, all of which revolve around the new brand. Logo, pictures, and other brand elements add personality, edge, and the human experience that all work together to tell the story.

In addition to a new website with associated shop solution, the goal was also a comprehensive digitization of e.g. workflows and processes. Scaling a food out of the house concept, alongside the existing core business, requires resources and the aim here was to put the concept into a system.

Næsbyhoved Skov branding - Wacky Studio
Næsbyhoved Skov branding - Wacky Studio
Næsbyhoved Skov branding - Wacky Studio

The solution

We began with an extensive analysis and mapping the architecture of the brand, the hierarchy, and relations. When we understood all the elements, we designed a comprehensive brand experience which is clean, accessible and authentic. The narrative is centered around the history of the place, its values, and modern gastronomy.

The new and modern brand system is developed in preparation for use on several platforms. The brand consists of a website, a webshop for sale of event tickets and food to go, logo design, print design, and a marketing strategy.

We developed a customized package system developed on Laravel and Vue.js, which ensures better workflows and processes for the kitchen staff. The packing system consists of, among other things, automatically generated packing lists, a guide to arrangement, labels for boxes, a wide range of lists for counting and ordering goods and much more.

Næsbyhoved Skov branding - Wacky Studio

Our conclusion

We created a brand that's modern and fresh, all the while being respectful toward history and tradition. Working with the new lease holder, we've created the visions and direction of the "new" Restaurant Næsbyhoved Skov. The storytelling is approachable, visually appealing, and consistent across all platforms.

The website and webshop is designed to be straightforward and is developed for speed and accessiblity, centering around the needs of the customer. Since the launch, we've undertaken thorough SEO optimization and implemented a clear marketing strategy.

Despite a modern approach, we have ensured that the old DNA lives on within the brand. The restaurant welcomes all generations to an establishment that will be part of the Funen culinary legacy for years to come.

We have succeeded in developing an underlying system which enables the kitchen staff to easily scale production in the kitchen, in line with increased sales in the online shop. It is now possible to sell both a la carte dishes and buffets, where customers can put together as menu they wish in a large selection of dishes.

The solution consists of different systems:

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